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Research & Analysis

Admissions Intelligence

Research and analysis on selective college admissions.

Nadia Moore Academic Advisory publishes ongoing analysis of college admissions data and strategy: selectivity trends at the universities our families most often target, how the high school timeline actually maps to admissions outcomes, and what published evidence says about how applications are read.

This research informs both sides of our practice — the four-year advisory we run for families in Winston-Salem and the Piedmont Triad, and the research-based priors inside the quantitative model we are developing for independent counselors and schools. Figures are drawn from publicly reported university data and published research. Interpretive statements are identified as analysis or Nadia Moore’s strategic perspective, and each article closes with its sources.

Featured research

Why College Admissions Should Be Treated as a Portfolio Problem

Why evaluating colleges one at a time misses the decision counselors and families are actually trying to make — and how probability, correlation, Early Decision allocation, and Monte Carlo simulation fit together.

Read the article

Article 01

Getting into Top Schools from Winston-Salem: The Reality for Duke, Wake Forest, and UNC-Chapel Hill

North Carolina’s most selective universities publish admissions figures each cycle. Below we report what Duke University, Wake Forest University, and the University of North Carolina at Chapel Hill have actually published for the 2026 admissions cycle (Class of 2030), keep the denominators explicit, and separate published data from our own analysis.

Published Figures for the 2026 Cycle

  • Duke University (Class of 2030): Duke reported 61,935 applicants and 2,930 total admits, an overall admit rate of 4.7%. Of those admits, 847 were offered admission in December through Early Decision and QuestBridge, and 2,083 were admitted in the Regular Decision round.[Duke University, March 2026]Analysis: Duke’s release reports admit counts by round but not round-specific admit rates, and the early pool includes QuestBridge matches. We therefore do not publish an Early Decision or Regular Decision acceptance rate here. What these figures do illustrate is the degree of competition applicants face, and the importance of understanding how application timing interacts with an individual student’s strategy.
  • University of North Carolina at Chapel Hill: UNC System Policy 700.1.3 sets a nonresident undergraduate enrollment cap of 18 percent for UNC-Chapel Hill. This is a limit on the share of the entering class that may be composed of nonresidents — an enrollment-composition rule — not a cap on the share of applications or offers, and the two are not interchangeable.[UNC System Policy Manual 700.1.3]Analysis: the structural constraint is real, and out-of-state applicants compete for a much smaller number of seats than in-state applicants. We do not publish a specific out-of-state acceptance rate, because we could not verify a current figure from a primary source with a clearly defined denominator. We also do not equate UNC-Chapel Hill’s nonresident selectivity with that of any other institution.
  • Wake Forest University (2026-27): Wake Forest reported 21,497 applicants for first-year admission and a 17% first-year student acceptance rate on its official Facts & Figures page. An earlier March 2026 admissions update, published before decisions were released, described a record pool of 21,000+ applications and an 18% selection figure; the Facts & Figures page reflects the more current number.[Wake Forest University, Facts & Figures 2026-27][Wake Forest Admissions update, March 2026]

What This Means for Local Students — Our Analysis

For strong students at Winston-Salem and Forsyth County high schools, the practical implication of these figures is that academic performance alone does not determine the outcome at this level of selectivity. Duke describes reviewing both academic achievement and personal qualities, and considering a student’s record in the context of the opportunities available at their school; UNC-Chapel Hill states that applicants are more than their grades or test scores. Our advisory approach responds to that: we work on a coherent academic and extracurricular narrative rather than treating an application as a list of credentials. This paragraph is Nadia Moore’s interpretation of published admissions descriptions, not a finding reported by any institution.[Duke University, What We Look For][UNC-Chapel Hill, First-Year Application]

Sources & methodology

Research note: Admissions statistics change by cycle and may use different denominators or reporting conventions. Nadia Moore distinguishes published data from its own strategic interpretation. Readers should consult the underlying institutional source for the most current figures.

Article 02

The Forsyth County Admissions Timeline: High School Milestones for 9th through 11th Graders

This article sets out how Nadia Moore Academic Advisory sequences the high school years for students in Winston-Salem and Forsyth County. The year-by-year milestones below are our advisory framework. Where a statement reflects a documented admissions practice rather than our own strategy, it is sourced.

Year-by-Year Milestones — Our Advisory Framework

  1. 1.

    9th Grade (Course Selection in Context): Selective institutions commonly describe evaluating academic achievement in context, including the curriculum a student chose relative to what their school offers. Duke states that it considers the courses a student has taken and their performance in them as part of a review that also weighs personal qualities. Our advisory approach is therefore to plan the four-year course sequence deliberately from ninth grade rather than assembling it year by year. We do not claim that enrolling early in AP, IB, or dual-enrollment courses by itself improves an admissions outcome.[Duke University, What We Look For]

  2. 2.

    10th Grade (From Exploration to Depth): Our advisory approach emphasizes moving from broad exploration toward sustained work in one or two areas during sophomore year — independent projects, sustained commitments, or early leadership. This is Nadia Moore’s strategic philosophy, not a universal admissions requirement, and institutions do not publish a rule of this kind.

  3. 3.

    11th Grade (The Most Recent Full Record): Junior year remains particularly important in practice because, for most applicants, it supplies the most recent complete academic and extracurricular record available when applications are read in the fall of senior year. We present this as strategic guidance based on the application timeline, not as a published weighting used by admissions committees.

Early Rounds: What the Published Data Does and Does Not Show

Early Decision, Early Action, and QuestBridge matching are distinct mechanisms with different rules, and their use varies significantly by institution. UNC-Chapel Hill offers non-binding Early Action; Duke offers binding Early Decision alongside QuestBridge. At some highly selective institutions a substantial share of the entering class is admitted in the early round — Duke, for example, reported 847 of its 2,930 total admits for the Class of 2030 coming from Early Decision and QuestBridge — but the scale differs by school, and there is no single figure that applies across highly selective colleges. Institution-level Common Data Set reports are the appropriate primary source for these shares. We do not claim that applying in the Regular Decision round carries a general statistical penalty. For students considering a binding Early Decision option, understanding how a particular institution uses its early round, and what a binding commitment means for financial aid comparison, can be strategically important.[Duke University, March 2026][UNC-Chapel Hill, First-Year Application][Wake Forest University, Common Data Set]

Sources & methodology

Research note: Admissions statistics change by cycle and may use different denominators or reporting conventions. Nadia Moore distinguishes published data from its own strategic interpretation. Readers should consult the underlying institutional source for the most current figures.

Article 03

Moving Past the Well-Rounded Resume: How Local Students Build an Undeniable 'Candidacy Spike'

At highly selective universities, strong academics alone do not necessarily determine an admission decision, and institutions often describe reviewing applicants holistically. This article separates what institutions publish about their review process from Nadia Moore’s interpretation of it, and from the advisory framework we build on top of both.

How Applications Are Described as Being Reviewed

  • Holistic review, as institutions describe it: Many selective institutions describe their review as holistic and consider multiple components of an application rather than relying on a single academic metric. Duke states that its committee considers both academic achievement and personal qualities; UNC-Chapel Hill states that applicants are more than their grades or test scores. Processes differ between institutions, and we do not assume they are identical.[Duke University, What We Look For][UNC-Chapel Hill, First-Year Application]
  • Territory-based reading: Some institutions organize application reading by geographic territory, so that a specific admissions officer is familiar with schools in a region such as North Carolina. Office structures differ, and this is not a universal model. From our perspective, where an institution does read this way, a coherent and easily summarized application narrative is strategically valuable — that inference is Nadia Moore’s strategic interpretation, not a documented admissions practice.
  • Socioeconomic concentration at highly selective private colleges: Research by Raj Chetty, David Deming, and John Friedman, using anonymized admissions records linked to tax data, finds that students from families in the top 1% of the income distribution are substantially more likely to attend Ivy-Plus colleges than students from middle-income families with comparable SAT/ACT scores. We cite this as context on the applicant environment; we draw no conclusion from it about the value of any individual student’s activities.[Chetty, Deming & Friedman, Opportunity Insights, 2023 (rev. 2025)]

The “Candidacy Spike” — Nadia Moore’s Advisory Framework

The “Candidacy Spike” is our own strategic framework, not a description of how any university evaluates applicants. We use this framework to help students develop a coherent academic and extracurricular narrative around genuine areas of interest, aligning coursework, independent work, and sustained commitments rather than accumulating unrelated activities. We make no claim about the internal priorities of any admissions committee, and no claim that this framework produces a particular admissions outcome.

Sources & methodology

Research note: Admissions statistics change by cycle and may use different denominators or reporting conventions. Nadia Moore distinguishes published data from its own strategic interpretation. Readers should consult the underlying institutional source for the most current figures.

Map a student’s position against this data.

Families: consultations are by appointment only, within a capped 12-family cohort. Counselors and schools: we run prototype demonstrations against a portfolio from your own practice.